4evergreen is a cross-industry alliance perfecting the circularity of fibre-based packaging to contribute to a climate-neutral and sustainable society. The variety of fibre-based packaging on the market is growing. Therefore, we will pay particular attention to packaging types with a lower circularity performance today, namely those used for household, out-of-home, and on-the-go consumption to reach our common goal to raise the overall recycling rate of fibre-based packaging in Europe to 90% by 2030.

Innovation stands at the heart of our alliance, and we have a dedicated workstream, which aims to accelerate the development of technologies and new processes that can raise the circularity of fibre-based packaging. Out of the first batch of proposals received, WS-4 has already initiated three projects focusing on the sorting and recycling challenges of paper and board with barrier functionality. They aim to spur innovation across the fibre-based packaging value chain and leverage a range of novel technologies to raise fibre-based packaging’s overall recycling rate.

To support this work, we are launching an invitation to start-ups that are active in improving the circularity of fibre-based packaging to join our project. We are aware of the expertise and innovation that is customary of start-up companies, and we believe that 4evergreen can provide a platform to bring their ideas and solutions to life by offering a 1 year, free of charge, membership. This membership would require, in return, the commitment of time and expertise to the alliance to help further our goals.

For all those that might be interested to join, please send an application, explaining the structure of the start-up, the industry sector you are involved in and outlining the ideas you have to the 4evergreen Innovative Projects Manager, Giulia Fadini.