ambassadorship programme

Andreas is a seasoned leader in fibre-based packaging with 33 years of experience in Sales and General Management across Europe, holding a Master of Business Administration from the University of Cologne. Currently Managing Director at Seda Germany GmbH, he also serves on 4evergreen's Steering Group. Specializing in paper cups and folding cartons, he actively engages in industry associations and, as an Ambassador, he aspires to amplify 4evergreen's achievements.

Antonello is a lawyer with degrees from Università Di Siena and the University of Lund, Sweden and he serves as Corporate Affairs Director at Stora Enso. With expertise in Public Affairs and EU Law, he contributes to 4evergreen in WS-5 – WG-2. Beyond his professional life, Antonello is a music enthusiast who plays guitar and attempts some singing (but according to him, lots of work is needed there). In his free time, he also likes to play beach volleyball, ride motorcycles, cook (known for making the best pizza in the world), and read history books. Antonello's commitment extends to promoting 4evergreen’s initiatives, aiming to enhance circularity for fibre-based packaging and making the alliance the go-to circularity initiative for all stakeholders.

Bernhard has over 34 years of experience at Dow Deutschland, specializing in R&D and driving sustainable coating technology solutions for packaging. He is a 4evergreen Steering Group member and engages in multiple other alliances. With master's degrees in chemistry and economics, plus a Ph.D. in chemistry, Bernhard aims to enhance 4evergreen's visibility as an Ambassador. Outside of work, he enjoys family time, marathon running, and playing guitar.

Eadaoin collaborates with local teams to enhance packaging design, integrate recycled content, and explore eco-friendly materials. She is a member of the US Plastics Pact Advisory Council and is Vice-Chair of the Colorado Board of the Circular Action Alliance. Holding degrees in Forestry and Biology, she is dedicated to advancing sustainable practices and is an active participant in 4evergreen’s Workstream 3. As an Ambassador, she hopes to give North American-based teams visibility to the work of 4evergreen and foster collaboration for the success of paper-based packaging initiatives.

Elodie holds a Master of Engineering in Material Science and a PhD in Polymers and Composites, backed by 22 years of experience in sustainable materials within chemical multinationals as well as in coordinating research and innovation programmes. Since 2020, she has driven Graphic Packaging International's sustainability roadmap, aligning with global strategies and regulations. As a 4evergreen member, Elodie has led innovation efforts as WS-4 Co-lead and contributed expertise across various workstreams. Specializing in packaging, biopolymers, and circular economy, she fosters collaboration and science-based solutions. As an Ambassador, she wants to showcase the industry’s commitment to sustainability and support 4evergreen's goals.

Born in France, Gwenaël developed an early connection with nature that led him to study Paper & Environmental Science at the University of Grenoble. At Suzano, he promotes best practices in the use of fibres to customers and helps them maximize the benefits of Biopulp products. As a 4evergreen Ambassador, he wants to advocate for eco-conscious fibre-based packaging and increase awareness of 4evergreen's mission and initiatives. With over 20 years of experience, Gwenaël is dedicated to inspiring sustainable practices. Outside of his professional life, he is an avid road biker and hiker and he recently completed a hike on the Camino de Santiago. 

Hans has been working in the paper industry since 1987, specializing in Paper for Recycling (PfR). Currently, he is an Internal Business Consultant focused on closing loops and represents his company in numerous associations. Hans served as Co-chair of 4evergreen from October 2020 to March 2021, Chair from March 2021 to December 2023, and now serves as Treasurer. An expert in paper making and recycling difficult fibre products, he enjoys working in the forests and, as an Ambassador, he aims to support 4evergreen because he is deeply convinced it is a great initiative. 

Lon is General Manager of Western Michigan's Paper Pilot Plants and brings extensive expertise in specialty papers, packaging, and sustainability. With a career spanning roles from process engineer to director, he is active in 4evergreen and other industry initiatives. Lon is driven by a passion for fibre recycling and sustainability. Eager to contribute to 4evergreen's mission of achieving a 90% recycling rate for fibre-based packaging by 2030, he sees joining the Ambassadorship programme as an opportunity to collaborate with global experts and make a positive impact on the environment.

Mike represents the Packaging Producers and Converters segment on 4evergreen’s Steering Group. With experience at Graphic Packaging International and International Paper, he brings extensive industry knowledge. Additionally, he is Managing Director of the European Carton Makers Association (ECMA). His areas of expertise include European packaging legislation, the European Green Deal, and the transition from plastics to fibre-based packaging. He is a strong supporter of the alliance and believes that only by working together can we get the fibre packaging recycling rate to 90% by 2030.

With over 30 years of international experience in leading packaging companies, Patrick pioneered 4evergreen's communications effort. He is an Engineer in Chemistry and Agricultural Sciences and holds a master’s in business management from the Vrije Universiteit Brussels. Skilled in sales, marketing, and negotiation, he is a passionate advocate for a sustainable future. Outside work, he enjoys family time, travel, surfing, and carpentry.

Paul, a seasoned expert in fibre-based packaging since 2001, boasts a PhD in Mechanical Engineering and rich experience from Research & Development roles in Canada and Sweden. As Circularity Manager, he spearheads strategies to enhance sustainability across packaging value chains. He has been active in all the technical Workstreams of 4evergreen. As an advocate for the alliance, Paul champions awareness and engagement within the industry whilst balancing family time, running, and surfing.

Ralf brings wide-ranging experience from the packaging and consumer goods sectors, focusing on innovation and new business development. Currently, he contributes to Graphic Packaging’s Global NPD leadership team, specifically targeting consumer product categories in Europe. In 4evergreen, Ralf served as Treasurer and WS2 Co-lead until 2023, now providing support to the WS2 Expert group. As a packaging generalist, he possesses extensive knowledge of fibre-based packaging and its life cycle. Ralf's goal as an Ambassador is to enhance the circularity of fibre-based packaging, advocating for transparent testing and sustainable innovations while amplifying 4evergreen's ambitions and achievements to gain additional external recognition.

In her role, Skye supports Sonoco’s external engagement activities in Europe. This includes representing Sonoco in trade associations and collaborative groups, monitoring and influencing policy and regulatory changes, and supporting business alignment and communications. She has contributed to 4evergreen’s Strategic Task Forces 3.0 and 4.0 as well as Workstream 5. She has become an Ambassador to help raise awareness and integration of 4evergreen’s work. She has held previous roles in sustainability and corporate affairs in London and Singapore and has degrees in Food Security and International Relations.

Holding a Master’s in Law from Helsinki University and an LL.M from Leiden University and with extensive experience in EU decision-making and public affairs, Tytti leads Metsä Group’s Brussels office. She has been actively involved with 4evergreen since 2019, contributing to the public affairs working group within 4evergreen’s Information Workstream, where she was Co-Lead of WG 2 from 2021 to 2023. Passionate about promoting 4evergreen's toolkit, as an Ambassador she aims to educate stakeholders on the benefits of fibre-based packaging in the circular bio-economy. 

Usman serves as the Head of Rapid Prototyping Center at Delsci. With a PhD in Polymer Chemistry from Austria and a Masters in Chemical Engineering from the Netherlands, Usman specializes in sustainable packaging solutions. His research areas focus on the development of recyclable polymers and coatings. In his role, he has conducted over 200 Cepi recycling tests and has been actively using 4evergreen’s toolbox. Beyond work, Usman enjoys travelling, hiking, sports, and adventures. As a new 4evergreen Ambassador, he looks forward to advocating for a plastic-free future.

Elopak is a leading global supplier of carton packaging and filling equipment. It uses renewable, recyclable and sustainably sourced materials to provide innovative packaging solutions. Its Pure-Pak® cartons are designed with the environment, safety and convenience front of mind. They offer a natural and convenient alternative to plastic bottles and fit within a low carbon circular economy.

Metsä Board is a leading European producer of premium fresh fibre paperboards. The pure fresh fibres used in Metsä Board’s products are a safe, renewable and recyclable resource, that can be traced back to northern forests. The company aims to have completely fossil free mills and raw materials by the end of 2030. Metsä Board is part of Metsä Group.

Mondi's 22,000 people work across 100 production sites in more than 30 countries, with key operations in Europe, North America and Africa. They are connected by a shared purpose, consistent long-term strategy and strong values.

Papiertechnische Stiftung (PTS) is the research and service institute of the German paper industry, supporting companies in the paper-producing and processing sector as well as other sectors (e.g. energy, automotive, food) in the development and application of modern fibre-based solutions. Its 60 years of experience in the industry and its interdisciplinary team of experts, including chemists, process engineers, paper engineers and mechanical engineers, make it a competent research and development partner for paper production and processing, as well as for innovative solutions based on the paper technology platform.