Perfecting circularity together

4evergreen is a cross-industry alliance of over 100 members representing the entire lifecycle of fibre-based packaging – from forests to designers, producers, brand owners and recyclers. Together they share expertise to develop tools and guidelines for an even more sustainable sector. The goal is to reach a 90% recycling rate for fibre-based packaging by 2030.

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4evergreen works to accelerate the ways in which fibre-based packaging can be part of the solution to key societal challenges

Resource scarcity

9.5 billion people by 2050 will increase consumer demand, waste and pressure on natural resources.

Climate change

From the top 10 global risks identified by the World Economic Forum, five are environmental and related to climate change.


We live in a world in which 60% of the ecosystems are already degraded.

Green recovery

With the COVID-19 pandemic and the prospect of a global economic recession, the EU has placed recovery at the top of the agenda - with a green conditionality attached.

Latest news from 4evergreen

What we have already achieved:

Key Facts from the European Paper and Board Industry


of paper and board packaging is already recycled


of water used is returned to the environment, cleanly and safely


reduction of carbon emissions in the manufacturing process since 1990


of energy use and generation is renewable, higher than any other industry

  • Fibre-based packaging is already a vital contributor to the circular economy. According to Eurostat, fibre-based packaging has the highest recycling rate in volume (82%), above that of other materials, such as metal (80%), glass (75%), or plastic (42%).
  • European Consumers prefer paper and cardboard packaging because of its sustainability attributes: they see it as better for the environment (62%) and easier to recycle (57%) than other forms of packaging.
  • Fibre-based packaging is made with renewable and recycled fibre from sustainably managed forests and recycling streams.