Paper value chain endorses balanced position on Design for Recycling
4evergreen, a cross-value chain alliance of around 100 member companies from manufacturers, converters to brand owners and recyclers, applauds the…
who we are
4evergreen is a cross-industry alliance committed to perfecting the circularity of paper-based packaging.
what we do
We turn ambition into action. Our alliance develops practical, evidence-based tools that support the design, collection, sorting and recycling of paper-based packaging.
technical toolkit
Our deliverables support every stage of the packaging life cycle:
- Recyclability Evaluation Protocol
- Circularity by Design Guideline
- Guidance on Collection and Sorting
our latest activities
We are constantly evolving. Our members work with research institutes and technical experts to update our toolbox, share new insights and respond to emerging challenges.
who we are
4evergreen is a cross-industry alliance committed to perfecting the circularity of fibre-based packaging. We bring together more than 110 organisations from across the value chain, including forest managers, packaging producers, brand owners, retailers, recyclers and researchers.
Our shared ambition is to raise the recycling rate of fibre-based packaging in Europe to 90% by 2030. By working together, we are helping to build a climate neutral and sustainable society.
what we do
We turn ambition into action. Our alliance develops practical, evidence-based tools that support the design, collection, sorting and recycling of fibre-based packaging. These tools are created through collaboration and rigorous testing, ensuring they are ready to drive real change.
Our guidelines and protocols are already being used by packaging designers, waste managers and recyclers across Europe. They are helping to close the loop efficiently, effectively and sustainably.
out toolkit
Our deliverables support every stage of the packaging life cycle:
• Recyclability Evaluation Protocol (2025)
A harmonised method to assess how well fibre-based packaging performs across different recycling processes, including conventional, flotation deinking and specialised systems.
• Circularity by Design Guideline (2024)
Practical design recommendations to help brands create packaging that is easier to recycle, whether processed in conventional or specialised mills.
• Guidance on Collection and Sorting (2024)
Strategies to improve how fibre-based packaging is collected and sorted, ensuring more material is recovered and recycled.
Each of these tools is the result of extensive consultation and collaboration. They are living documents, continuously updated to reflect the latest knowledge and best practices.
out latest activities
We are constantly evolving. Our members work with research institutes and technical experts to update our toolbox, share new insights and respond to emerging challenges. Explore our latest reports, events and updates: the circular economy is always moving forward, and so are we.
4evergreen is building a tool box
to drive the sector towards its ambition of perfecting paper-based packaging circularity.
recyclability evaluation protocol
A harmonised method to assess how well paper-based packaging performs across different recycling processes, including conventional, flotation deinking and specialised systems.
circularity by design guideline
Practical design recommendations to help brands create packaging that is easier to recycle, whether processed in conventional or specialised mills.
guidance collection sorting
Strategies to improve how paper-based packaging is collected and sorted, ensuring more material is recovered and recycled.
why it matters
Paper-based packaging is already a sustainability leader, and we are building on that strength:
key facts
from the European Paper and Board Industry
87%
of paper and board packaging is already recycled
91%
of water used is returned to the environment, cleanly and safely
48%
reduction of carbon emissions in the manufacturing process since 1990
60%
of energy user and generation is renewable higher than any other industry
Source of data: Pro Carton source; Eurostat; CEPI Sustainability Report;
and consumers are on board
62% say paper and cardboard are better for the environment, and 57% find them easier to recycle than other packaging types.
Source of data: Two Sides
what we have already achieved
workstreams
external communications
3
technical workstreams
4
non-technical workstreams
3
landmark reports
6
deliverables
external communications
+7000
followers
engagement
+110
industry sponsors
join the movement
Paper-based packaging is made from renewable and recycled materials sourced from sustainably managed forests and recycling streams. It is already a vital part of the circular economy, and we can make it even better with your support.
Be part of the movement as a full sponsor, transforming paper-based packaging.
Collaborate, influence, and lead the shift toward a circular future.
Are you a research institute, start-up, or non-profit?
Join 4evergreen as an Associate Member and help shape the future of sustainable packaging.
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FAQ
Why do 4evergreen's goals matter?
Paper-based packaging plays an important role in a circular economy. It protects products, supports global trade, and helps reduce food waste.
With a recycling rate of over 83% in the EU, paper-based packaging is already a leader in circularity. Its renewable raw material, sourced from sustainably managed forests, further reduces environmental impact.
By improving recyclability and innovating in areas like repulpability and barrier solutions, 4evergreen is helping the industry meet growing demand while minimising pressure on natural resources.
How is 4evergreen boosting the circularity of paper-based packaging?
We gather over 110 organisations across the value chain to develop science-based tools and guidelines that improve packaging design, collection, sorting, and recycling.
Packaging designers and recyclers are already using our deliverables across Europe. Through initiatives like the Circularity Success Stories awards, we showcase how members apply these tools to real-world projects, increasing innovation and collaboration across the sector.
Is paper-based the best option for packaging?
Paper-based packaging offers a strong combination of performance and sustainability. It's widely used across industries for its protective qualities, food safety credentials, and recyclability. With a recycling rate above 83%, it outperforms many other European materials. Advances in barrier technologies and coatings continue to enhance their functionality while maintaining recyclability. While 4evergreen is material-agnostic, we recognise paper-based packaging as a key enabler of circularity.
Doesn't paper-based mean chopping down trees?
Paper-based packaging offers a strong combination of performance and sustainability. It's widely used across industries for its protective qualities, food safety credentials, and recyclability. With a recycling rate above 83%, it outperforms many other European materials. Advances in barrier technologies and coatings continue to enhance their functionality while maintaining recyclability. While 4evergreen is material-agnostic, we recognise paper-based packaging as a key enabler of circularity.
What is the link between 4evergreen and legislation such as the Packaging and Packaging Waste Regulation (PPWR) and Single-Use Plastics Directive (SUPD)?
While 4evergreen doesn't engage in political advocacy, our tools and guidelines support the goals of European legislation. Resources like the 4evergreen toolbox help stakeholders align with regulatory expectations by providing science-based Confidential methodologies that allow the industry to navigate change and contribute to a circular, climate-neutral economy.
