The 4evergreen alliance is ready to start another exciting year of activities with a new Co-Chair: Sarah Price, Director of Sustainability at Sappi, who will succeed Tiina Pursula as Chair of the Environment and Safety Committee at Cepi, thus leading the cross-industry alliance towards reaching its ambitious target of a 90% recycling rate of fibre-base packaging by 2030. 

Together with Hans Wortman, who will keep his position of 4evergreen Chair, she will support the alliance’s members, 100 industry leaders across the whole sector, in driving innovations by intensifying value chain exchange and collaboration. In addition, she will lead the strategic work of the alliance throughout 2023. 

Sarah is a sustainability professional with over 25 years of experience in the forest sector. From the various roles she has held within non-governmental organisations, the private sector, and associations, she has a great appreciation for the power of partnerships to create the solutions and transformation the world needs.

“I am thrilled to step into the Co-Chair role of 4evergreen at such an exciting time in the initiative. Over the last few months, the alliance has been able to finalize some guidelines and protocols that establish a common understanding across the fibre-based packaging value chain on critical topics related to recyclability,” commented Sarah Price. “With these successes, I am optimistic and encouraged that our growing collaboration can continue to make great strides in perfecting the circularity of fibre-based packaging. I look forward to continuing my contribution to the alliance in this new role as Co-Chair, especially leading the strategic work that will help shape our collective agenda over the next few years.” 

After achieving important milestones in 2022, including the release of three deliverables, the alliance is ready to look ahead and continue its activities toward perfecting the circularity of fibre-based packaging. The experts of the alliance are already intensely working on updated versions of these deliverables, which will include recommendations for fibre-based packaging that require reprocessing in specialised recycling mills or deinking mills. These will be dynamic, living documents updated as the knowledge in the industry progresses.

Follow the alliance on its social media channels to stay updated.