From the air we breathe to the food we eat and the packaging it comes in, humans depend on forests. Forests are the life and lungs of our planet and house over 80% of the world’s land-based plants and animal species. With a growing global population and increasing consumption, sustainable forest...
[vc_row][vc_column][vc_column_text]Packaging is key to safe and convenient product delivery to businesses and people across the globe. Today, we need more efficient packaging that is designed with circularity in mind to build a more sustainable future. Fibre-based packaging is a key enabler of circular and green growth. It...
Brussels – 30 November 2021 - the 4evergreen alliance shares its first insights of research into different aspects of the fibre-based packaging value chain, in a unique industry-wide attempt to increase the recycling rate of fibre-based packaging. After extensive research and analysis, conducted by more than...
On 30 November 2021, from 14.00 to 16.35 CET, 4evergreen will be hosting our virtual event: "A Circular Future for Packaging: perfecting fibre-based circularity together” to provide an update on our progress towards increasing the circularity of fibre-based packaging. After a busy year of activities, the virtual 4evergreen...
4evergreen is a cross-industry alliance perfecting the circularity of fibre-based packaging to contribute to a climate-neutral and sustainable society. The variety of fibre-based packaging on the market is growing. Therefore, we will pay particular attention to packaging types with a lower circularity performance today, namely...
BRUSSELS, 23 June 2021 – 4evergreen, the cross-industry alliance perfecting the circularity of fibre-based packaging from across the industry’s value chain, announced Hans Wortman as new Chair. Wepa's Head of Paper for Recycling Sourcing, Hans Wortman, will be succeeding Eija Hietavuo as 4evergreen’s Chair. Tiina Pursula,...
BRUSSELS, 16 December 2020 – 4evergreen, the alliance that aims to perfect the circularity of fibre-based packaging, has announced its Steering Group's new composition. Eleven leading figures from the fibre-based packaging value chain have been elected to the Steering Group of 4evergreen, where they will represent...
[vc_row][vc_column width="1/1"][vc_column_text] We are pleased to share the newest podcast by Packaging Europe. Published on Tuesday, this podcast discusses the creation of our alliance, our objectives, and the overall challenges and opportunities for fibre-based packaging. Additionally, the podcast discusses the crucial role that fibre-based packaging plays...
[vc_row][vc_column width="1/1"][vc_column_text]4evergreen's innovation workstream is looking into future technologies and materials to perfect the recyclability, sortability, and circularity of fibre-based packaging. The first project related to the ‘Sortability of fibre-based barrier packaging’ focusses on investigating and evaluating technologies that can assist with the sorting of fibre-based...
[vc_row][vc_column width="1/1"][vc_column_text]4evergreen held its online launch event on 25 November. It was the opportunity to showcase the alliance's vision to contribute to a climate-neutral and sustainable society by perfecting the circularity of fibre-based packaging. Close to 700 participants registered for the event! Industry representatives, policymakers,...