4evergreen is a cross-industry alliance perfecting the circularity of fibre-based packaging to contribute to a climate-neutral and sustainable society. The variety of fibre-based packaging on the market is growing. Therefore, we will pay particular attention to packaging types with a lower circularity performance today, namely...

BRUSSELS, 23 June 2021 – 4evergreen, the cross-industry alliance perfecting the circularity of fibre-based packaging from across the industry’s value chain, announced Hans Wortman as new Chair. Wepa's Head of Paper for Recycling Sourcing, Hans Wortman, will be succeeding Eija Hietavuo as 4evergreen’s Chair. Tiina Pursula,...

BRUSSELS, 16 December 2020 – 4evergreen, the alliance that aims to perfect the circularity of fibre-based packaging, has announced its Steering Group's new composition.   Eleven leading figures from the fibre-based packaging value chain have been elected to the Steering Group of 4evergreen, where they will represent...

[vc_row][vc_column width="1/1"][vc_column_text] We are pleased to share the newest podcast by Packaging Europe. Published on Tuesday, this podcast discusses the creation of our alliance, our objectives, and the overall challenges and opportunities for fibre-based packaging. Additionally, the podcast discusses the crucial role that fibre-based packaging plays...

[vc_row][vc_column width="1/1"][vc_column_text]4evergreen's innovation workstream is looking into future technologies and materials to perfect the recyclability, sortability, and circularity of fibre-based packaging. The first project related to the ‘Sortability of fibre-based barrier packaging’ focusses on investigating and evaluating technologies that can assist with the sorting of fibre-based...

[vc_row][vc_column width="1/1"][vc_column_text]4evergreen held its online launch event on 25 November. It was the opportunity to showcase the alliance's vision to contribute to a climate-neutral and sustainable society by perfecting the circularity of fibre-based packaging. Close to 700 participants registered for the event! Industry representatives, policymakers,...