Ralf brings wide-ranging experience from the packaging and consumer goods sectors, focusing on innovation and new business development. Currently, he contributes to Graphic Packaging’s Global NPD leadership team, specifically targeting consumer product categories in Europe. In 4evergreen, Ralf served as Treasurer and WS2 Co-lead until 2023, now providing support to the WS2 Expert group. As a packaging generalist, he possesses extensive knowledge of fibre-based packaging and its life cycle. Ralf’s goal as an Ambassador is to enhance the circularity of fibre-based packaging, advocating for transparent testing and sustainable innovations while amplifying 4evergreen’s ambitions and achievements to gain additional external recognition.