Mike represents the Packaging Producers and Converters segment on 4evergreen’s Steering Group. With experience at Graphic Packaging International and International Paper, he brings extensive industry knowledge. Additionally, he is Managing Director of the European Carton Makers Association (ECMA). His areas of expertise include European packaging legislation, the European Green Deal, and the transition from plastics to fibre-based packaging. He is a strong supporter of the alliance and believes that only by working together can we get the fibre packaging recycling rate to 90% by 2030.