Andreas is a seasoned leader in fibre-based packaging with 33 years of experience in Sales and General Management across Europe, holding a Master of Business Administration from the University of Cologne. Currently Managing Director at Seda Germany GmbH, he also serves on 4evergreen’s Steering Group. Specializing in paper cups and folding cartons, he actively engages in industry associations and, as an Ambassador, he aspires to amplify 4evergreen’s achievements.