4evergreen held its online launch event on 25 November. It was the opportunity to showcase the alliance’s vision to contribute to a climate-neutral and sustainable society by perfecting the circularity of fibre-based packaging. Close to 700 participants registered for the event! Industry representatives, policymakers, and journalists celebrated the virtual launch of the forum created to engage and connect industry members from across the fibre-based packaging value chain.

The event commenced with a keynote speech by Commissioner for Environment Virginijus Sinkevičius. He shared his views and expectations on how the wood fibre-based packaging industry could further contribute to the European Commission’s Green Deal ambitions.

The event followed with a panel discussion between the representatives of leading companies who discussed the sector’s existing circular and sustainable practices as well as the challenges ahead to achieve greater circularity. The launch event provided an opportunity for a broader audience to discover the new wood fibre-based packaging alliance, its membership, and its ambition. The media coverage from this event shall prove helpful in publicising 4evergreen’s aim of raising the recycling rate for fibre-based packaging to 90% by 2030

To watch a recording of the event: https://register.gotowebinar.com/recording/4221076127832877059?assets=true