4evergreen was featured in the Parliament Magazine
With a recycling rate of 83.2% in Europe, fibre-based packaging exceeds all other materials, thanks to its renewable origins and ease of recyclability. However, fragmented collection and recycling systems across EU Member States hinder its full potential. The 4evergreen alliance is addressing these challenges by fostering collaboration between industries, policymakers, and waste management sectors, aiming for a 90% recycling rate by 2030. Political support, including European standardisation of waste collection and recycling systems, is crucial to ensure packaging contribute to circularity objectives.
The transition to circular practices promises significant environmental and economic benefits. Fibre-based packaging exemplifies how sustainable materials can align with circular economy objectives without sacrificing convenience or quality.